Final EOC

This study was especially designed and implemented for Dinosaurs and Rose to assist in determining the needs of their new Downtown Summerlin Location.  In reviewing the store it is my belief that the prices are too high compared to their competition in the area, which is causing a lack in their sales.  The survey question have been designed to answer the following questions:

Customer satisfaction?

Customer Awareness?

Customer Frequency?

Frequency of Purchases?

The following analysis of the statistical information was mined from their customer list and was sent out to 1750 customers via email. It is designed to assess the strengths and weaknesses of both retail locations.  It is only compiled from the respondents that answered the survey on Survey Monkey and it is a snapshot of their feeling and thoughts about the stores and different locations.

 

The comprehensive statistical analysis has revealed that customer satisfaction was very high with no customers being dissatisfied in any way.  Customer awareness was also very good with 75 % of the customers were aware of a second location and 44% said they would like a newsletter every two weeks. 56% of the customer found the store by word of mouth.  The stores themselves had very good customer overall satisfaction. 

In Summerlin 57% original Downtown location and 15% new Downtown location, so 72% of the surveys that had come back were customers that had visited the Downtown Summerlin locations.  This survey shows that the traffic for those locations was good but where the problem was, was in the purchases made, as only 33% made purchases and when asked why 44% said the prices were only moderately fair with another 11% coming in at not fair at all.   

Therefor it is my conclusion that based on the information that was received in the final analysis that my hypothesis is correct.  The customers are not making the purchases based on the pricing of the items in the store.